Have you ever seen a martial art uniform being thrown around after use?
How about tools and equipment?
A great carpenter never throws a hammer, a great mechanic never throws a wrench around, a great chef never throws a knife.
These are what makes them their living.
When a person/company takes pride in their products, it is extremely obvious on how they show it to their customers. It is not just about the final product, but the difficult and exciting process in making a new product or a better product a reality.
Every tremble in their voice, enlargement of the iris, jitters of their hands can tell you how excited they are and how hard they have been working to try and make it possible.