Compare this to a high quality machine produced blade and you will truly understand what product character means.
In many cases, blades produced by machine would often be stronger, more consistent and even sharper than a hand made one. (hand made ones are of very high quality as well) Only the highest skilled masters could produce a hand made blade better consistent quality than machines.
If a product sells by only its quality, it will most likely have to be priced according to the market.
If a product sells by character (high quality as well), it commands its own price with its own story.
When a customer buys a katana, is this person buying a blade? or is this person buying a story?
Which businesses do you think also make high quality products that also tells a story? Do you think they generally do better and have a more loyal following? =)
Thank you for reading
~ 栽培贏天下