There are many selling points for a product and identifying the right selling point to the right consumer group is probably one of the most critical factor to determine success.
Lets talk cake.
The taste, the price, the look all plays a part in selling cakes. Different cake vendors may focus on a different part of it. Making the best quality cake, making the best tasting cake, the most value for money cake and etc…
How about kids birthday cake?
Have you ever celebrated a kid’s birthday? Have you ever bought a cake for a kid’s birthday? If you had, think about the decision factors and you will soon realise that all else does not matter other than the look of it (except for price).
You probably will not ask if the cake taste fabulous and the most important decision would be if the cake has a Pokemon print or a Baby Shark print.