Follow The Guiding Light

Follow that rainbow – go ride it. Not all will be rich; quite a few will find a vein of gold – dig it up. Lee Kuan Yew Our Founding Father Would like to share this inspiring speech by our founding father, and the values our founding generation embodies. The video is produced, owned and […]

What Mel Wants?

Why are some products more successful than others? Why are some products seemingly inferior and yet people still buy them? Why is there a difference between Coca Cola and Pepsi? Ain’t both just soda of the same colour? What do your consumers really want? Do you understand your consumers? How can we see if companies […]

Relentless Tenacity

Tenacity. Beijing Olympics 2008 Su Li Wen (Taipei) was at her bronze medal round against Croatia. However, her left knee was badly damaged from her previous round against her South Korea opponent (whom went on to take Gold). Throughout her last fight on the global stage, her damaged knee gave up on her multiple times. […]


Presentation. Something that is part and parcel of how businesses sell their products. If you were to sell your products to your customers, how would you present it? What is the thought process of presenting it the way that you do? Not just in the presentation of an advertisement like the one above, but down […]