Elixir of Life

“Our workers feel safe and proud to feed their children with our healthier food.” – Founder We have been following Company Longevity for more than 2 years now, it is a food company of a unique heritage. It is run by the 2nd generation family owner, whom we believe is the adopted son of the […]

Respect

Have you ever seen a martial art uniform being thrown around after use? How about tools and equipment? A great carpenter never throws a hammer, a great mechanic never throws a wrench around, a great chef never throws a knife. These are what makes them their living. When a person/company takes pride in their products, […]

Functional Products

There are many types of products produced/ invented by millions of companies. Some stood the test of time, some don’t. Companies constantly have to outthink and outdo competitor’s products or their own products to survive in the market. Many hope to lure consumers with marketing prowess, promotion lures but few could retain loyal customers in […]

This Time is Different?

Source: Financial Times (click on gif) 22 March 2019. The yield curve inverted. Briefly, it could be read as investors are rotating their short-term bond investments (3 months) to long-term ones (10 years), to the extent that they are willing to do so even if it means making a seemingly illogical investment of having lower […]

Product Character

There are plenty of discussion on product quality, QAQC and etc. However, one very important factor is also product character. The katana is a perfect example of what product character entails. The 刃紋 or Hamon (blade pattern) of a katana could only be achieved by a hand process and no two hamon would be exactly […]