Rock, Scissors, Paper

Nothing more than the concept of Rock, Scissors, Paper. One of the most important and widely used concept in most of the things that we experience. How does game studios kept coming up with games and content that keep everyone glued to their devices? How did a game like Starcraft lasted 20 years and still […]

Lenticular Design

Businesses always face a difficult challenge in winning market share from competitors. Product design is more often than not, the dilemma. Should the product be simple enough so that it is easily adopted? Or should my product be catered to the “pro” users who can use it to the maximum potential? However, if the product […]

Organic Paradox

That moment before you “press the red button.” If you recognise this picture, it’s likely that you are a small business owner who have been using MailChimp to communicate with your fans and following, or you have received an email from MailChimp before. But did you know that MailChimp actually qualifies to be a Unicorn? […]

Hunting a Rabbit

It seems like for thousand of years, the Rabbit is go-to animal for discussion on various subjects. We must have heard countless moral stories involving some sort of rabbits or hare and yet, we find ourselves constantly seeing people falling into the same mentality traps. — A young villager once saw a hunter shot an […]

Love with Hate

The constant pursue for the perfect product is never ending. There isn’t one and thus there will always be competition, and thus options for consumers. And to be frank, there will never be one. So how should businesses pursue this “perfect” product? Let just use a cliche example to ease the discussion. Apple iPhone vs […]